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Verdae Development Announces Dan Klausner as Chief Executive Officer

GREENVILLE, SC, July 12, 2022– Verdae Development, Inc., master developer for the 1,100-acre planned development known as Verdae, today announced Dan Klausner as Chief Executive Officer. This news follows the recent release of Verdae’s dynamic vision for the future of the Laurens Road district.

Klausner comes to Verdae with more than 20 years of strategic real estate development experience—including commercial, residential, adaptive reuse, and mixed-use community creation. His most recent position was with San Diego-based Newland Real Estate Group where he was Vice President of Commercial Real Estate over the East Coast. In that role, he was responsible for development and disposition of over 10M SF of Commercial entitlements and over 7,500 Multi-Family and Build-for Rent units in master-planned environments including Nexton in Charleston, River Lights in Wilmington, Briar Chapel and Wendell Falls in Raleigh, and Bexley and Waterset in Tampa.

“Dan has the skill set we need to help propel the new vision for Laurens Road and Verdae forward,” said Anne Ellefson, Verdae Development Board Chair. “His extensive background in planning these types of mixed-use destinations, coupled with financial and vertical development experience with similar scale projects, will add depth to the already strong VDI team.”

In May, Verdae Development and Hollingsworth Funds unveiled a bold new outlook for approximately 90 acres of Laurens Road property as Greenville’s next generation destination. The refreshed vision aims to create a vibrant and inclusive mixed-use district that reflects Greenville’s cultural and social diversity while acting as a platform for economic innovation with office, residential, recreation, and retail in a new, more urban setting.

“I’m excited to move to Greenville to join the Verdae team and help lead the next generation of development for this critical property,” Klausner said. “I am looking forward to continuing the tremendous momentum of Verdae and the Greenville community and expanding relationships with local, regional and national players to effectuate additional unique, yet timeless experiences in and around this community.”

Klausner received a BA Degree in Environmental Engineering from Rensselaer Polytechnic Institute, an MS Degree in Environmental Engineering from Manhattan College, and an MBA in Real Estate and Finance from the Kenan Flagler-UNC.

About Verdae Development:

Verdae Development Inc. serves as the master developer for the 1,100-acre planned development. The real estate subsidiary of Hollingsworth Funds has assembled a dedicated team of professionals committed to creating and maintaining a community whose reach will extend far beyond the Verdae boundary for many years to come. In addition to encouraging responsible residential and business growth, the broader mission is to build a community whose impact on Greenville County will be lasting and profound. Visit for more.


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